The honest answers.

Yes — the Starter plan is free forever. Bookings, customers, staff, email reminders, payments via Stripe, and loyalty are all included. No credit card required to sign up. Upgrade to Pro or Premium anytime to unlock unlimited bookings, the AI assistant, WhatsApp, SMS, and multi-location.

Starter (free) covers a single solo business. Pro (€39/mo) adds unlimited bookings, up to 5 staff, email reminders, and loyalty. Premium (€99/mo) adds multi-location, advanced marketing, the AI assistant, WhatsApp, and SMS. You keep all your data, settings, customers, and history when you upgrade or downgrade.

You can export every customer, booking, and invoice as CSV at any time. Stripe payments go directly to your bank account — we never touch the money. You'd lose the booking interface, but not your business data or revenue history.

Commission models punish you for growing. The more bookings you take, the more you pay. Flat pricing rewards growth — you pay the same whether you do 50 or 500 bookings a month. For most businesses doing €30k+ annually online, flat pricing is dramatically cheaper.

Starter: 50 bookings/month, 1 staff member, 1 location. Pro: unlimited bookings, up to 5 staff. Premium: unlimited everything + AI + WhatsApp + SMS + multi-location. Outbound messaging is an optional usage add-on available on any plan: SMS at €0.12/msg and WhatsApp at €0.05/msg.

No. Pro includes up to 5 staff, Premium is unlimited. We don't believe in per-seat pricing for small businesses — it punishes you for hiring.

Yes. One click from Settings → Billing. No notice period, no cancellation fee. Cancel mid-month and your account stays active until the end of the billing period.

About 15 minutes for a single-location business. Sign up → onboarding wizard creates your first service and staff member → connect your booking page. You can be taking real bookings the same day.

Yes — CSV import is supported. We can also help with one-off imports from Fresha, Square, Acuity, Calendly, or a spreadsheet. Email us and we'll walk you through it.

No. If you can use Instagram or WhatsApp, you can use Skedra. The dashboard is designed for non-technical owners and staff.

Yes — Premium plan. Add a CNAME DNS record pointing to Skedra and your booking page lives on your own domain. SSL is provisioned automatically.

You set how many hours before each appointment to remind customers (default 24h). Skedra sends via email (free, included), SMS (Premium), and/or WhatsApp (Premium). Each channel is toggleable per tenant.

Three things: (1) drafts personalised win-back/birthday/thank-you messages for any customer in one click using their visit history; (2) replies to inbound WhatsApp messages with your services, prices, and booking link; (3) scores no-show risk on every booking so you know who to confirm with. We use an enterprise-grade LLM under the hood (white-labelled).

Yes — fully responsive web app + PWA. Add to home screen on iPhone/Android and it opens like a native app, fullscreen. Native apps for App Store / Play Store are on the roadmap.

Yes — Stripe-powered. Set a deposit per service (fixed amount or %), customer pays at booking, balance settled in-person or auto-charged after the appointment.

EU-region servers (Ireland). Skedra is built by Aiqon Limited, a registered Irish company. GDPR-compliant by construction.

Only you and people you explicitly invite (with role-based permissions: Owner, Manager, Receptionist, Staff). We don't sell, share, or mine customer data — full stop.

Yes — daily automated backups with 30-day retention. Plus you can export everything as CSV anytime.